Optimizing marketing research through cost-benefit analysis
- 30 November 1966
- journal article
- Published by Elsevier in Business Horizons
- Vol. 9 (3) , 45-54
- https://doi.org/10.1016/0007-6813(66)90005-x
Abstract
No abstract availableKeywords
This publication has 2 references indexed in Scilit:
- What about other Sources of Sampling Error?Journal of Marketing, 1966
- Marketing Research Expenditures: A Decision ModelThe Journal of Business, 1963