Cognitive, Affective, and Attribute Bases of the Satisfaction Response
- 1 December 1993
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 20 (3) , 418-430
- https://doi.org/10.1086/209358
Abstract
An attempt to extend current thinking on postpurchase response to include attribute satisfaction and dissatisfaction as separate determinants not fulKeywords
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