Talk of the Network: A Complex Systems Look at the Underlying Process of Word-of-Mouth

• 1 January 2001
• journal article
• research article
• Published by Springer Nature in Marketing Letters
• Vol. 12  (3) , 211-223
• https://doi.org/10.1023/A:1011122126881

Abstract

Keywords

• WORD-OF-MOUTH
• SOCIAL NETWORKS
• CELLULAR AUTOMATA
• COMPLEX SYSTEMS