Abstract
47 Ss wrote essays arousing either internality for success (I) or externality for success (E). Following the arousal procedure measures of the slope of attractiveness of success (an index of the strength of achievement motivation) and conformity were assessed. The results indicate that Ss in the I condition showed a steeper slope of attractiveness and less conforming behavior than Ss in the E condition. The results supported an attributional analysis of achievement motivation which suggests that achievement motivation is mediated by beliefs concerning the causality in success and failure.

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