Physical attractiveness, cosmetic use and self‐perception in the elderly

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Abstract
The relationships between physical attractiveness, cosmetic practices and self-perception were examined in elderly females. Sixteen individuals of high and 16 of low attractiveness were evaluated with regard to ''how they saw themselves'' in terms of their behavior, attitude, appearance, etc., and some aspects of their utilization of cosmetics. The attractive evaluated themselves more highly than the unattractive on an overall measure of self-perception, and they rated themselves more highly on a number of important individual dimensions of self-perception: they perceived themselves as being healthier, with a greater feeling of wellbeing, as having a more positive outlook on life; as being more cheerful/less depressed, and better adjusted; they registered greater satisfaction with their lives; were more socially engaged; and more realistic. Attractivenes did not appear to be correlated with the aspects of cosmetic practices examined. The physically attractive did not differ significantly with respect to cosmetic usage (frequency and number of products), attitude towards cosmetics, history of cosmetic care, or difference between their cosmetic and basic attractiveness. Since our previous research on this subject sample has shown that the unattractive elderly benefit from cosmetic therapy more than the attractive-not only in terms of appearance but psychologically-it is suggested that explicit training in effective cosmetic usage as used in cosmetic therapy programmes could help to bridge the psychologist gap between the handsome and unhandsome elderly and reduce discrimination against the unhandsome elderly.

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