Influentials, Networks, and Public Opinion Formation
Top Cited Papers
- 1 December 2007
- journal article
- review article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 34 (4) , 441-458
- https://doi.org/10.1086/518527
Abstract
A central idea in marketing and diffusion research is that influentials—a minority of individuals who influence an exceptional number of their peers—Keywords
This publication has 74 references indexed in Scilit:
- Equilibrium Concepts for Social Interaction ModelsInternational Game Theory Review, 2003
- Learning from the Behavior of Others: Conformity, Fads, and Informational CascadesJournal of Economic Perspectives, 1998
- Culture and conformity: A meta-analysis of studies using Asch's (1952b, 1956) line judgment task.Psychological Bulletin, 1996
- A Theory of ConformityJournal of Political Economy, 1994
- A Theory of Fads, Fashion, Custom, and Cultural Change as Informational CascadesJournal of Political Economy, 1992
- A Simple Model of Herd BehaviorThe Quarterly Journal of Economics, 1992
- A historical account of the hypodermic model in mass communicationCommunication Monographs, 1988
- The Duality of Persons and GroupsSocial Forces, 1974
- A New Product Growth for Model Consumer DurablesManagement Science, 1969
- Role of Product-Related Conversations in the Diffusion of a New ProductJournal of Marketing Research, 1967