Jumping into the customer's activity cycle: A new role for customer services in the 1990s
- 31 August 1993
- journal article
- Published by Elsevier in The Columbia Journal of World Business
- Vol. 28 (2) , 46-65
- https://doi.org/10.1016/0022-5428(93)90041-m
Abstract
No abstract availableThis publication has 2 references indexed in Scilit:
- The Changing Role of Marketing in the CorporationJournal of Marketing, 1992
- Creating the competitive organization of the 21st century: The boundaryless corporationHuman Resource Management, 1990