How to Develop a Positioning Strategy

1 February 1981

journal article
other
Published by SAGE Publications in Cornell Hospitality Quarterly

Vol. 21 (4) , 10-14
https://doi.org/10.1177/001088048102100404

Abstract

The small-restaurant operator's market research and analysis lay the groundwork for a marketing plan that effectively sets the operation apart from other restaurants large and small

Keywords

POSITIONING STRATEGY
LAY
MARKET RESEARCH
MARKETING PLAN
GROUNDWORK
SMALL RESTAURANT
DEVELOP A POSITIONING
OPERATOR'S MARKET

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