Constructive Consumer Choice Processes
Open Access
- 1 December 1998
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 25 (3) , 187-217
- https://doi.org/10.1086/209535
Abstract
Consumer decision making has been a focal interest in consumer research, and consideration of current marketplace trends (e.g., technological change,Keywords
This publication has 0 references indexed in Scilit: