Regulatory Positions toward Advertising Puffery of the Uniform Commercial Code and the Federal Trade Commission

Open Access

1 July 1997

journal article
research article
Published by SAGE Publications in Journal of Marketing & Public Policy

Vol. 16 (2) , 336-344
https://doi.org/10.1177/074391569701600214

Abstract

The author compares recent developments involving the Uniform Commercial Code (UCC) and the Federal Trade Commission (FTC) on the legal treatment of puffery claims in advertising. The author offers the opinion that changes now being made in the UCC will create a more appropriate approach to puffery than the longstanding unchanged position of the FTC.

Keywords

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