CCAAT/enhancer binding protein β (C/EBPβ) is a transcriptional regulator of the basic leucine zipper family. By in situ hybridization analysis, we found that C/EBPβ is widely expressed in the CNS of adult mice, including cells of the hippocampus and dentate gyrus and cerebellar Purkinje and granule cells. Expression of C/EBPβ had also been reported in the PC12 cell line, which undergoes differentiation to neuron‐like cells in response to nerve growth factor (NGF). We show that C/EBPβ mRNA expression increases while protein levels decrease during differentiation of PC12 cells. In transactivation assays, C/EBPβ activity was stimulated by NGF receptor signaling. Mutations of a phosphorylation site for mitogen‐activated protein kinase in C/EBPβ affected its capacity to transactivate in a promoter‐specific manner. Our data identify the C/EBPβ protein and gene as direct downstream targets of the NGF receptor and suggest a role for C/EBPβ in neurotrophin signaling in the brain.