Joint venture: A new information system is born
- 1 April 1986
- journal article
- Published by Emerald Publishing in Planning Review
- Vol. 14 (4) , 15-19
- https://doi.org/10.1108/eb054151
Abstract
Joint ventures and cooperative arrangements offer a way for planners' strategic reach to match their grasp in the 1980s. Recognizing the forces of change at work in the market, more and more firms are seeing the need to pool complementary strengths to expedite productivity, penetrate unexploited markets, and gain access to new technologies.Keywords
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