Effective potential for spontaneously broken gauge theories and gauge hierarchies

The Appelquist-Carazzone effective-field-theory method, where one uses effective light-field coupling constants dependent on the heavy-field sector, is explicitly shown to be valid for the discussion of the gauge-hierarchy problem in grand unified gauge models. Using the method of functionals we derive an expression for the one-loop approximation to the scalar-field effective potential for spontaneously broken theories in an arbitrary $R_{\xi }$ gauge. We argue that this potential generates, through its derivatives, valid zero-momentum, one-particle-irreducible vertices for any value of $\xi$ (not just the $\xi \to \infty$ Landau gauge). The equation that the one-loop vacuum correction must satisfy is presented, and we solve this equation for a number of spontaneously broken theories including gauge theories with gauge groups U(1) and SO(3). We find that a one-loop vacuum shift in a massless, non-Goldstone direction occurs via the Coleman-Weinberg mechanism with an effective coupling constant dependent on the heavy-field sector.