Inertia and the strategic use of politics and power: a case study in the automotive industry

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Abstract
''Inertia'' refers to the inability or unwillingness of companies to adapt to a changing external environment. The paper explores how the automotive industry collectively responded in the German and French policy arenas to regulatory pressure concerning a reduction in the amounts of waste remaining from the processing of end-of-life vehicles. It is argued that lack of change (inertia) may be the preferred business opportunity to industry, which is achieved by its strategic use of politics and power during the regulatory process.

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