The Development and Assessment of Mass Media Campaigns:—The work of the Advertising Research Unit: Part I Perspectives
- 1 January 1987
- journal article
- research article
- Published by Taylor & Francis in Journal of the Institute of Health Education
- Vol. 25 (2) , 65-72
- https://doi.org/10.1080/03073289.1987.10805633
Abstract
(1987). The Development and Assessment of Mass Media Campaigns:—The work of the Advertising Research Unit: Part I Perspectives. Journal of the Institute of Health Education: Vol. 25, No. 2, pp. 65-72.This publication has 2 references indexed in Scilit:
- The use of mass media health education campaigns in ScotlandJournal of the Institute of Health Education, 1981
- A Model for Predictive Measurements of Advertising EffectivenessJournal of Marketing, 1961