A creative new partnership between customers and suppliers has evolved at Bose Corporation. The key to this new relationship is an in‐plant representative who takes on the roles of buyer, salesperson, and production planner. As an empowered facilitator, this in‐plant worker can help develop greater rapport between the supplier and customer company employees. This article details how Bose, Honeywell, and AT&T have been able to save money and make productivity improvements by merging the voice of the customer with the voice of the employee.