Benchmarking the firm's critical success factors in new product development

• 18 November 1995
• journal article
• Published by Wiley in Journal of Product Innovation Management
• Vol. 12  (5) , 374-391
• https://doi.org/10.1016/0737-6782(95)00059-3

Abstract

Keywords

• RESOURCES ARE BEING ALLOCATED
• SYNERGY
• TOUGH
• MANAGEMENT
• NEW PRODUCT DEVELOPMENT
• NPD
• DOGS
• PROFITABILITY
• PRODUCT PERFORMANCE