Game-Theory Models in the Allocation of Advertising Expenditures

• 1 October 1958
• journal article
• Published by Institute for Operations Research and the Management Sciences (INFORMS) in Operations Research
• Vol. 6  (5) , 699-709
• https://doi.org/10.1287/opre.6.5.699

Abstract

Keywords

• ADVERTISING EXPENDITURES
• MARKETING ORGANIZATIONS
• MATHEMATICAL MODELS
• THEORY MODELS
• VARIOUS ASSUMPTIONS
• PROBLEM FACED