"Consumer Decision Making-Fact or Fiction?" Comment: Rejoinder

1 December 1980

journal article
Published by Oxford University Press (OUP) in Journal of Consumer Research

Vol. 7 (3) , 333-334
https://doi.org/10.1086/208822

Abstract

Richard W. Olshavsky, Donald H. Granbois; Rejoinder, Journal of Consumer Research, Volume 7, Issue 3, 1 December 1980, Pages 333–334, https://doi.org/10.1086/2

Keywords

MAKING FACT
FICTION
REJOINDER
CONSUMER DECISION MAKING
COMMENT

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