Multitrait-Multimethod Matrices in Consumer Research
- 1 March 1991
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 17 (4) , 426-439
- https://doi.org/10.1086/208568
Abstract
This article examines three alternative procedures for analyzing multitrait-multimethod matrices: the Campbell-Fiske procedure, confirmatory factor aKeywords
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