Marketing in Poland in the 1970s: Significant Progress
Open Access
- 1 October 1975
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing
- Vol. 39 (4) , 47-51
- https://doi.org/10.1177/002224297503900407
Abstract
Poland's internal trade system has evolved into a modern marketing system in which profitability for the socialized enterprise is deemed important.Keywords
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