A Team Approach To New Product Development
- 1 January 1990
- journal article
- research article
- Published by Taylor & Francis in Journal of Marketing Management
- Vol. 6 (1) , 47-58
- https://doi.org/10.1080/0267257x.1990.9964114
Abstract
This article presents a new product implementation process which is designed to reduce the risk inherent in new product introductions in consumer markets. This process describes methods that enable a firm to exert greater control over internal and external factors critical to successful new product introductions and to accelerate the pace of product development and implementation.Keywords
This publication has 5 references indexed in Scilit:
- Venture team application to new product developmentJournal of Business & Industrial Marketing, 1989
- HOW PRODUCT INNOVATORS CAN FORECLOSE THE OPTIONS OF ADAPTIVE FOLLOWERSJournal of Consumer Marketing, 1988
- SPEEDING YOUR NEW PRODUCT TO MARKETJournal of Consumer Marketing, 1988
- NEW PRODUCT OR SERVICE ADOPTION: WHEN DOES IT HAPPEN?Journal of Consumer Marketing, 1988
- New Product Strategy in Small Technology-Based Firms: A Pilot StudyManagement Science, 1986