Response Rate and Response Quality of Internet-Based Surveys: An Experimental Study

• 1 February 2004
• journal article
• Published by Springer Nature in Marketing Letters
• Vol. 15  (1) , 21-36
• https://doi.org/10.1023/b:mark.0000021968.86465.00

Abstract

Keywords

• RESPONSE QUALITY
• ONLINE MARKETING RESEARCH
• QUESTIONNAIRE DESIGN
• RESPONSE RATE
• PUBLICATION
• INTERACTION EFFECT
• MARKET RESEARCH