The Effects of the Use of Analogy on Attitude Change and Source Credibility
- 1 December 1969
- journal article
- Published by Oxford University Press (OUP) in Journal of Communication
- Vol. 19 (4) , 333-339
- https://doi.org/10.1111/j.1460-2466.1969.tb00856.x
Abstract
No abstract availableKeywords
This publication has 4 references indexed in Scilit:
- Attitudinal effects of selected types of concluding metaphors in persuasive speechesSpeech Monographs, 1966
- Scales for the measurement of ethosSpeech Monographs, 1966
- Some correlates of language intensityQuarterly Journal of Speech, 1964
- Language intensity, social introversion, and attitude changeSpeech Monographs, 1963