Problems and Challenges in Social Marketing

1 January 1981

journal article
Published by SAGE Publications in Journal of Marketing

Vol. 45 (2) , 79
https://doi.org/10.2307/1251667

Abstract

Numerous problems can arise in attempting to use conventional, textbook approaches in social marketing programs. This article contains a review of these problem...

Keywords

ARTICLE CONTAINS
MARKETING PROGRAMS
ATTEMPTING
USE CONVENTIONAL
CHALLENGES IN SOCIAL
TEXTBOOK APPROACHES
SOCIAL MARKETING NUMEROUS