On the Accuracy of Recording of Consumer Panels: II
Open Access
- 1 August 1964
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 1 (3) , 69-83
- https://doi.org/10.1177/002224376400100311
Abstract
This paper continues the discussion of the accuracy of recording of the National Consumer Panel which was begun in the previous issue. Results are given of experiments which measured changes in accuracy of recording resulting from controlled changes in total work load, compensation, and training. In addition, a comparison is made between brand share data obtained from a panel and from a recall survey.Keywords
This publication has 2 references indexed in Scilit:
- A Study of Some Potential Biases in The Operation of a Consumer PanelJournal of the Royal Statistical Society Series C: Applied Statistics, 1960
- Theory and problems of social psychology.Published by American Psychological Association (APA) ,1948