Checking the Success of Manipulations in Marketing Experiments
- 1 November 1986
- journal article
- Published by JSTOR in Journal of Marketing Research
- Vol. 23 (4) , 317
- https://doi.org/10.2307/3151807
Abstract
The authors discuss several issues in the timing, construction, and analysis of manipulation and confounding checks in marketing experiments. A review of 34 exp...This publication has 0 references indexed in Scilit: