Technical Wording in Advertising: Implications for Market Segmentation

• 1 January 1980
• journal article
• Published by SAGE Publications in Journal of Marketing
• Vol. 44  (1) , 57
• https://doi.org/10.2307/1250035

Abstract

Keywords

• TECHNICAL WORDING
• MARKET SEGMENTATION
• IMPLICATIONS FOR MARKET
• WORDING IN ADVERTISING