Development of the Sales Function in Banking
- 1 February 1983
- journal article
- Published by Emerald Publishing in International Journal of Bank Marketing
- Vol. 1 (2) , 18-26
- https://doi.org/10.1108/eb010722
Abstract
This article reviews the acceptance of selling and the introduction of sales management within the UK clearing banks. It discusses approaches for the organisation and management of the sales function, the identification of sales training needs and their satisfaction through a combination of external and internal resources.Keywords
This publication has 2 references indexed in Scilit:
- The Adoption of Marketing by the English Clearing BanksEuropean Journal of Marketing, 1982
- The Bank Manager: Marketer, Salesman or Administrator?European Journal of Marketing, 1980