Effects of Attitudinal and Situational Factors on Reported Choice Behavior
Open Access
- 1 November 1968
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 5 (4) , 405-408
- https://doi.org/10.1177/002224376800500407
Abstract
General and operational definitions of attitude imply assumptions that choice behavior is independent of situational factors. It is suggested that the attitude concept be redefined and choice behavior be studied as a function of the choice situation. The experiment in this article demonstrates the S-R inventory approach.Keywords
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