Strategic marketing
- 30 April 1979
- journal article
- Published by Elsevier in Long Range Planning
- Vol. 12 (2) , 76-83
- https://doi.org/10.1016/0024-6301(79)90075-x
Abstract
No abstract availableKeywords
This publication has 6 references indexed in Scilit:
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- Deutero-learning in organizations: Learning forOrganizational Dynamics, 1975
- Marketing: Management Technology or Social Process?Journal of Marketing, 1972
- The Future of Comprehensive Urban Planning: A CritiquePublic Administration Review, 1971
- Systems Politics and Systems BudgetingPublic Administration Review, 1969
- The Causal Texture of Organizational EnvironmentsHuman Relations, 1965