Post-Purchase Consumer Processes and the Complaining Consumer
- 1 December 1982
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 9 (3) , 323-328
- https://doi.org/10.1086/208927
Abstract
This paper addresses the issue of post-purchase processes of consumers who complain about purchase experiences. Hypotheses about complaining consumerKeywords
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