Consumer Purchase Behavior in a Frequently Bought Product Category: Estimation Issues and Managerial Insights from a Hazard Function Model with Heterogeneity

1 December 1993

journal article
Published by JSTOR in Journal of the American Statistical Association

Vol. 88 (424) , 1219
https://doi.org/10.2307/2291260

Abstract

We apply hazard function models to marketing data on household purchases of disposable diapers to calibrate repeat-purchase and brand-switching behaviors. In th...

Keywords

CONSUMER PURCHASE
MODEL
PURCHASE BEHAVIOR
FREQUENTLY BOUGHT
HAZARD FUNCTION
ESTIMATION ISSUES
BOUGHT PRODUCT
MANAGERIAL INSIGHTS

This publication has 0 references indexed in Scilit: