An investigation into the new product process: Steps, deficiencies, and impact

• 1 June 1986
• journal article
• Published by Wiley in Journal of Product Innovation Management
• Vol. 3  (2) , 71-85
• https://doi.org/10.1016/0737-6782(86)90030-5

Abstract

Keywords

• IMPACT
• INVESTIGATION
• DEFICIENCIES
• STEPS
• NEW PRODUCT PROCESS