Broadening the Scope of Methodological Research on Mail Surveys
- 1 November 1976
- journal article
- Published by JSTOR in Journal of Marketing Research
- Vol. 13 (4) , 397
- https://doi.org/10.2307/3151023
Abstract
Methodological studies on mail surveys typically assess the effectiveness of a device with respect to only one dependent variable-response rate. Other factors i...This publication has 0 references indexed in Scilit: