Internal Marketing: Making Marketing Happen
- 1 January 1990
- journal article
- research article
- Published by Emerald Publishing in Marketing Intelligence & Planning
- Vol. 8 (1) , 4-6
- https://doi.org/10.1108/eum0000000001069
Abstract
The need to market internally the plans and strategies developed by marketing managers is seen as a critical component of successful plan introduction. “Internal Marketing” appears to be a critical issue in making marketing work.Keywords
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