The product life cycle in formulating purchasing strategy
- 31 August 1976
- journal article
- Published by Elsevier in Industrial Marketing Management
- Vol. 5 (4) , 231-242
- https://doi.org/10.1016/0019-8501(76)90029-8
Abstract
No abstract availableThis publication has 1 reference indexed in Scilit:
- The Purchasing Executive's Adaptation To The Product Life CycleJournal of Purchasing, 1967