The Effects of Bargainable Attributes and Attribute Range Knowledge on Consumer Choice Processes
- 1 March 1990
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 16 (4) , 409-419
- https://doi.org/10.1086/209226
Abstract
The bargaining purchase process is viewed as a multiattribute, multialternative choice in which the attribute values are subject to change. BargaininKeywords
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