Advertising budgeting practices of industrial advertisers
- 28 February 1987
- journal article
- Published by Elsevier in Industrial Marketing Management
- Vol. 16 (1) , 63-69
- https://doi.org/10.1016/0019-8501(87)90009-5
Abstract
No abstract availableKeywords
This publication has 5 references indexed in Scilit:
- Five common factors in top performing industrial firmsIndustrial Marketing Management, 1986
- Effective advertising in industrial supplier directoriesIndustrial Marketing Management, 1985
- The Advertising Budgeting Practices of Industrial MarketersJournal of Marketing, 1984
- An International Comparison of the Determinants of Industrial Marketing ExpendituresJournal of Marketing, 1984
- Industrial Advertising Effects and Budgeting PracticesJournal of Marketing, 1976