Adversaries of Consumption: Consumer Movements, Activism, and Ideology
Top Cited Papers
- 1 December 2004
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 31 (3) , 691-704
- https://doi.org/10.1086/425104
Abstract
This article focuses on consumer movements that seek ideological and cultural change. Building from a basis in New Social Movement (NSM) theory, we sKeywords
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