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Retail Power Plays: From Trading to Brand Leadership
Home
Publications
Retail Power Plays: From Trading to Brand Leadership
Retail Power Plays: From Trading to Brand Leadership
AW
Andrew Wileman
Andrew Wileman
MJ
Michael Jary
Michael Jary
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1 January 1997
book
Published by
Springer Nature
https://doi.org/10.1007/978-1-349-14378-8
Abstract
No abstract available
Keywords
BRAND
BRANDING
MARKETING
ORGANISATION
RETAIL BRAND
RETAILING
SHAREHOLDER VALUE
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