Alcohol-Related Advertisements in a College Newspaper
- 1 January 1981
- journal article
- Published by Taylor & Francis in International Journal of the Addictions
- Vol. 16 (5) , 941-945
- https://doi.org/10.3109/10826088109038902
Abstract
The college newspaper is a powerful socializing force on the university campus. Within the general context of a university-based Alcohol Abuse Prevention Project, the present investigation examined alcohol-related advertising in a college newspaper at one southern university. Ads were categorized into those: (1) promoting the responsible use of alcohol, (2) promoting the irresponsible use of alcohol, and (3) having a neutral content. Results indicated that a great deal of alcohol-related advertising was presented in this publication, and the majority of advertising did not promote responsible use of the beverage. The potential role of the community-oriented professional as an intervention strategist is discussed.Keywords
This publication has 5 references indexed in Scilit:
- Drug and Alcohol Education Programs: A Review of Outcome StudiesInternational Journal of the Addictions, 1980
- The Problem of Alcohol Advertisements in College NewspapersJournal of American College Health Association, 1979
- Implementing Preventive and Environmental Community InterventionsEvaluation & the Health Professions, 1978
- Drinking patterns and drinking problems of college students.Journal of Studies on Alcohol, 1977
- Social and Community InterventionsAnnual Review of Psychology, 1977