Length-Biased Sampling in Mall Intercept Surveys

• 1 November 1991
• journal article
• Published by JSTOR in Journal of Marketing Research
• Vol. 28  (4) , 475
• https://doi.org/10.2307/3172787

Abstract

Keywords

• BIASED SAMPLING
• LENGTH BIASED
• MALL INTERCEPT SURVEYS
• SAMPLING IN MALL