The influence of gender and culture on language intensity

1 March 1987

journal article
research article
Published by Taylor & Francis in Communication Monographs

Vol. 54 (1) , 101-105
https://doi.org/10.1080/03637758709390218

Abstract

This study investigated the influence of communicator gender and cultural ancestry on the selection of intense language for use in persuasive messages. Men and women of Caucasian, Chinese, and Japanese ancestry completed proattitudinal persuasive messages. As predicted, gender and cultural background interacted to influence the intensity of language chosen. Specifically, men of Chinese and Japanese ancestry produced significantly more intense messages than did their female counterparts, while no significant differences were apparent between the messages produced by Caucasian men and women.

Keywords

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