Psychographic Segmentation of Tourists
- 1 January 1978
- journal article
- Published by SAGE Publications in Journal of Travel Research
- Vol. 16 (3) , 14-20
- https://doi.org/10.1177/004728757801600304
Abstract
Life-style data are used to profile the tourists to Massachusetts. Only slight differences are found by season and by year. The tourism market is further segment ed on the basis of purpose of trip and type of destination. Psychographic and demographic differences in segments are noted and advertising strategies suggested for the different target markets.Keywords
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