A Measure of Brand Acceptance
Open Access
- 1 May 1972
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 9 (2) , 160-167
- https://doi.org/10.1177/002224377200900207
Abstract
A measure of brand acceptance involves a refinement of the usual stochastic model market prediction. Using this measure, the effect of consumer promotions and purchasing habits on brand acceptance is investigated and a brand health indicator is developed.Keywords
This publication has 1 reference indexed in Scilit:
- Effect of initial selling price on subsequent sales.Journal of Personality and Social Psychology, 1969