The Perceived Efficacy and Risks of Complementary and Alternative Medicine and Conventional Medicine: A Vignette Study1

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Abstract
Participants (N= 148), including CAM users and general practitioner (GP) patients who had never used CAM treatments, read a series of 6 vignettes describing 3 medical conditions being treated using orthodox and CAM methods. As expected, results indicated that both CAM users and GP patients were more likely to agree that their own treatments were effective and were associated with fewer generic risks. Contrary to expectation, both CAM and GP patients were more likely to agree that orthodox treatments were associated with more actual risks than were CAM treatments, and all orthodox treatments for each medical condition were perceived as having more side effects than CAM treatments.