Attitude Change
- 1 March 1982
- journal article
- research article
- Published by SAGE Publications in Personality and Social Psychology Bulletin
- Vol. 8 (1) , 94-99
- https://doi.org/10.1177/014616728281015
Abstract
The relationship between the feelings of pleasure and arousal elicited by an environment and ratings of source credibility and attitude change was explored in a three by two design. Three levels of pleasure and two levels of arousal were combined factorially. 7he results suggest that the emotion-eliciting qualities of the environment can be used to predict both source credibility and attitude change. The results are discussed in relation to other findings in attitude research.Keywords
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