New Media, Old Messages: Themes in the History of Vaccine Hesitancy and Refusal

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Abstract
Past and current trends in vaccine refusal indicate that the medical establishment's habit of responding defensively to allegations that vaccines are unsafe may be ineffective. A superior strategy for advocates of vaccines may be to use the current media and information environment to refocus attention to vaccines' effectiveness and necessity. Virtual Mentor is a monthly bioethics journal published by the American Medical Association.

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