Using Teams to Manage Collaborative Relationships in Business Markets

• 24 October 1995
• journal article
• Published by Taylor & Francis in Journal of Business-to-Business Marketing
• Vol. 2  (3) , 17-46
• https://doi.org/10.1300/j033v02n03_02

Abstract

Keywords

• USING TEAMS
• COLLABORATIVE RELATIONSHIPS
• BUSINESS MARKETS
• MANAGE COLLABORATIVE